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Battle of the online retailers

Given Takealot’s dominance, we’re a little sceptical that this could work! 2019 data from Statista shows that SA’s top four online stores – Takealot.com, Superbalist, Mr D Food, and Mr D Courier, all owned by Takealot – made up 43% of net online sales.

Experts say that Takealot achieved its dominance by selling stock at cost and below in its first five years. The current online shopping experience at Makro and Game, meanwhile, is a little archaic. 

The past year has seen enormous growth in online shopping. Mastercard estimates that 68% of South African consumers have been shopping online since the beginning of the pandemic. 

Massmart’s new strategy to take on Takealot rests on creating its OneCart platform, which will allow consumers to shop from various partner retailers such as Pick n Pay, Makro, Dischem, Clicks, Woolworths and others, and have these delivered in a single cart. 

That may get us switching online stores! Either way, more competition is good news for us as consumers. 

The Olympics may have come and gone, but the competition is hotting up for South Africa’s online retailers. Massmart, which owns Makro and Game stores, among others, is gunning for Takealot’s gold in online shopping. 

Given Takealot’s dominance, we’re a little sceptical that this could work! 2019 data from Statista shows that SA’s top four online stores – Takealot.com, Superbalist, Mr D Food, and Mr D Courier, all owned by Takealot – made up 43% of net online sales.

Experts say that Takealot achieved its dominance by selling stock at cost and below in its first five years. The current online shopping experience at Makro and Game, meanwhile, is a little archaic. 

The past year has seen enormous growth in online shopping. Mastercard estimates that 68% of South African consumers have been shopping online since the beginning of the pandemic. 

Massmart’s new strategy to take on Takealot rests on creating its OneCart platform, which will allow consumers to shop from various partner retailers such as Pick n Pay, Makro, Dischem, Clicks, Woolworths and others, and have these delivered in a single cart. 

That may get us switching online stores! Either way, more competition is good news for us as consumers. 

This article appeared as part of The Wrap, 26 August 2021. Sign up to receive our weekly updates.

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