Would you like champagne, Irish whiskey, or Rooibos tea? ☕ Yep, they’re in the same league now. Our very own Rooibos tea has become the first food in Africa to receive approval for registration under the status of international protection from the European Union. Rooibos can now use the “protected designation of origin” (PDO) logo. So, if your red bush tea isn’t grown in the designated Rooibos growing regions in South Africa, sorry for you!